Optima Batteries has signed a multiyear agreement to act as ChumpCar World Series' executive sponsor, ChumpCar announced today in a press release.
The Milwaukee-based batter manufacturer's sponsorship allows it to act as the title sponsor for the series, which is now officially called the "Optima Batteries/ChumpCar World Series."
The release also says the "agreement involves financial support, joint event and tradeshow engagements, co-marketing and public relations participation, advertising and media promotion, event naming rights, charitable program development, and Optima Batteries' product distribution to all ChumpCar participants..."
Ice racing
In a separate release, ChumpCar announced the creation of the Optima Batteries ChumpCar World Series International Ice Racing Series.
No additional details were released, but more information will be posted on the ChumpCar website with event schedules posted on the series' forum.
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